| |
SCORE
Seminars are practical as opposed to mostly theory; full
of information you can put to use right now. They are geared specifically
to help you get started in business or enhance your existing one.
Starting
& Growing Your Business
"What you should know about starting andoperating your own business"
This four-hour Business workshop covers:
1. Creating a business plan
2. Determining the market for your product
3. Marketing tools [competitive analysis]
4. Defining and penetrating your market
5. Pricing your product or service
6. Selecting the entity for your business
7. Obtaining financing
8. Scheduling events and milestones
9. Hiring professional help
10. Keeping financial records [licenses, permits, taxes]
Financial
Management and Funding
"How to get funds from institutions & how to manage your cash"
This four-hour Financial workshop covers:
1. Elements of a Business Plan and these financial reports support your
request for funds and/or are critical to monitoring your business progress
2. Elements of financial planning
3. Managing your cash so you are not surprised or unprepared
4. Are you sure people are not stealing your hard earned money? Define
ways to have 'early warning' of problems.
5. Let's talk about taxes & some tax strategies to minimize their
bite
6. There are no 'free money sources".
7. What information is required to get a loan
8. Ability to talk with a loan officer
Marketing/Sales
Strategies for Small Businesses
This
four-hour Sales & Marketing workshop covers:
1. The need to have a Marketing Plan with all its key elements.
2. Easy ways to research your competition.
3. Knowing who your customers are and what their needs are.
4. Determining your price.....is it too low?
5. Getting the results you need from your advertising spending.
6. The A - B - C's of selling.
Location, Location, Location
This four-hour workshop covers:
1. Identifying the requirements of your business
2. Defining customer demographics
3. Business environment
4. Customer Visibility/Access) Economics/Cost
5. Buildout/Furnishing issues
6. Personal considerations
7. Defining your property requirements
8. How to find properties
9. After choosing a location, how to check it out
10. Buying or renting
11. Negotiating the deal and the lease
Commercialize Your Idea
This four-hour workshop covers:
So you have an IDEA
It could be the basis of your new business If only…..
· People knew about it
· It could be produced economically
· You had a distribution channel…
If you had a PLAN
1. Learn how to evaluate the commercial potential of your new product
idea.
2. Determine whether your Intellectual Property Rights can be protected…..and
how to proceed.
3. Learn the steps to follow and how to identify your target market
to determine the marketability of your product.
4. Proceed from prototyping and test marketing through pilot production
and development of marketing channels.
5. Decide whether to manufacture, subcontract or license your idea to
others.
6. Learn the role of a Marketing Plan and a Business Plan in development
of a company to make and distribute your product.
Web Site Fundamentals for Business Owners
What
the business owner needs to know to commission an effective web site,
or to improve their current site. To get the most out of the seminar,
you should be able to “surf” the web, and perform Google searches.
The seminar does not attempt to teach HTML coding or CSS development,
which are well beyond what can be done in a half-day.
We'll cover:
1. How to define the business side of web site planning, giving you
a perspective on the process, the costs involved, and steps to minimize
these costs.
2. How to develop the “look and feel” of your site, discussing
navigation, layout, color schemes, graphics, and fonts.
3. How to optimize your site to effectively market [attract users] to
your site with an emphasis on search engine optimization (SEO), the
key to improving your site's ranking in search engines such as Google.
|
|
|
